Keepler Community

As the fractional Director of Community at Keepler, I spearheaded the growth and evolution of a dynamic community focused on conscious relationship development and self-growth. By strategically aligning community objectives with business goals, prioritizing member engagement, and implementing data-driven insights, the Keepler Community achieved significant growth, increased user engagement, and embodied several transformative iterations as a result of extensive user research and multifaceted buiness strategies

Keepler, an innovative conscious relationship and self-growth app, recognized the untapped potential of community-building in elevating the user experience, driving retention, and fostering meaningful connections. As the fractional Director of Community, I leveraged my expertise in community strategy, customer experience, and engagement to transform the Keepler Community from a BETA test group of ~100 folks into a thriving network of over 2,200+ members (and growing!).

The primary challenges in building the Keepler Community included aligning the community with user needs and business objectives, developing comprehensive engagement strategies to drive participation and retention, implementing effective onboarding processes to foster authentic connections, and measuring and evaluating community success while preserving authenticity and vulnerability. These challenges required a strategic and data-driven approach to ensure the community's success.

Community Concept & Company Alignment
How can the Keepler Community support the app's mission of fostering conscious relationship development and self-growth while driving business growth?

Setting Expectations with Community Member Onboarding
How can onboarding be leveraged to communicate community values, guidelines, and clear expectations (Keepler is not a dating app) to new members, ensuring a positive and engaging user experience from the start?

Strategic Engagement Strategy & Moderation Guidelines
How can we develop and implement comprehensive engagement strategies that encourage meaningful interactions, drive retention, and support personal growth while maintaining a safe and supportive environment?

Measurement and Evaluation
How can we establish robust systems for tracking and analyzing community metrics to inform data-driven decision-making while preserving the authenticity and vulnerability of the community?

To address these challenges, I focused on collaboratively crafting community values, guidelines, and engagement strategies aligned with Keepler's mission. Providing strategic UX consulting on app wireframes and feature ideation was crucial to enhance the user experience. Implementing robust systems for tracking and analyzing community metrics was essential to inform data-driven decision-making. I also directed community content creation initiatives and executed impactful email marketing campaigns. Establishing and optimizing community management and moderation processes, including rigorous moderator onboarding and training, was a key aspect of the approach.

The implementation process encompassed six key areas:

• Conceived and launched the Keepler Community, transforming it from a BETA test group into a thriving network

• Developed comprehensive engagement strategies, community values, and guidelines to foster authentic interactions and lasting connections

• Provided strategic UX consulting on app wireframes and collaborated on feature ideation to enhance the overall user experience

• Implemented robust systems for tracking and analyzing community metrics, providing valuable insights to inform strategic decision-making

• Directed community content creation initiatives and executed impactful email marketing campaigns to drive sustained growth and participation

• Established and optimized community management and moderation processes, including rigorous moderator onboarding and training

The Keepler Community aimed to achieve the following goals:

• Increase user engagement and retention through meaningful connections and shared experiences

• Foster a supportive environment for personal growth and conscious relationship development

• Enhance the overall user experience by providing valuable content, resources, and opportunities for interaction

• Drive app adoption and member satisfaction through community-driven initiatives and feedback loops

• Position Keepler as a leader in the dating and personal development space by cultivating a vibrant and engaged community

The Keepler Community achieved impressive results, including:

• Increased Monthly Active Users / Total Users from 3.5% in August 2023 to 53.7% by March 2024, demonstrating increasing growth

• Led to a 729.7% increase in WAU and a 3208% increase in MAU from August 2023 to March 2024

• Maintained a consistent DAU/WAU ratio of 26.2% by March 2024, indicating regular user engagement (2+ days per week)

• Improved NPS score from -15 EOY 2022 to 35 by EOY 2023

• Resulted in a 70.4% cumulative open rate and 2.8% cumulative CTR for email campaigns by March 2024

• Contributed to a 987.1% increase in app impressions and a 1380% increase in product page views from August 2023 to March 2024

• Achieved an average conversion rate of 34%, surpassing the industry average and demonstrating effective app store optimization

The Keepler Community case study demonstrates the power of strategic community-building in driving user engagement, fostering meaningful connections, and contributing to the overall success of a dating and personal development app. By aligning community objectives with business goals, implementing data-driven engagement strategies, and continuously optimizing processes, the Keepler Community has become a vibrant hub for conscious relationship development and self-growth, positioning Keepler as an emerging leader in its space.